//YOUR AI & AUTOMATION PARTNER

We build the systems
You keep the leverage.

Trusted by small and medium-size businesses to deliver AI and automation
solutions that work, without the enterprise price tag.

See our work Get your Automation Audit

//Barriers

Why most businesses haven’t automated yet

They don’t lack intent. They lack clarity, systems, and the right partner.

No in-house expertise

AI and automation sounds powerful but it’s unclear where to start. Tools change fast. Hiring internally costs $80K–$120K before they’ve built a single workflow. So nothing gets implemented.

You don’t need a team. You need a system.

Can’t justify the investment

If you can’t clearly see how automation saves time or makes money, it feels risky. Most businesses stall here, stuck without a use case tied to revenue.

If it doesn’t pay for itself, we don’t build it.

Too complex to implement

Your tools don’t talk to each other. Data is scattered across 25–50 apps. What should save time ends up creating more work.

We connect everything into one clean system.

Everything is built for enterprises

Most solutions are overpriced, overbuilt, or irrelevant to how a 20-person agency or a 100-person e-com brand actually operates.

We build for businesses with 10–200 people. Not 10,000.

//Impact

What it actually costs you

These aren’t hypothetical. They show up in your P&L, your team’s calendar, and your client retention.

01

Deals slip through the cracks

Missed follow-ups, slow handoffs, and manual CRM updates quietly cost you revenue every week. Sales teams spend only 30% of their time actually selling.
The rest is admin.

02

Your best people do your worst work

Highly paid talent stuck on data entry, report compilation, and chasing approvals. Agency utilisation averages 60%.
That’s 3.2 hours of an 8-hour day lost to non-billable work.

03

Knowledge lives in people, not systems

When a key person is unavailable, things break. Onboarding a replacement takes weeks because nothing is documented, automated, or repeatable.

04

You can’t see what’s working

No single source of truth. Data scattered across 25–50 apps. Decisions made on gut feel because pulling a reliable report takes half a day.

Not sure where to start? Find out in 2 minutes.

Get your Automation Audit

49+AI & Automation Systems

Thomas Glasgow / CEO, R3ACH

“FreshStack has been a huge unlock for us. Highly recommend.”

AI and automation systems built across sales, finance, and delivery.
From first workflow to full system in just 7 months.

//Built for this

Systems that run themselves.

Four business areas. Each one quietly draining your time, your margin, and your team's attention.
We've mapped the problem, built the fix, and packaged it so it runs in your business in weeks.

// 01

Sales

We automate the repetitive parts of your sales process, from first contact to signed deal. So your salespeople spend time selling, not administrating.

Lead GenerationLead EnrichmentProposal Generation

//Our Work

Results from real operations.

Three builds. Three different problems. Each one with a measurable return from day one.

Not ready to talk yet? Quickly assess if AI & Automation is right for your business.

Get your Automation Audit

//Results

Straight from the people
we work with.

“You've gone above and beyond on everything you ship and it all pretty much works right out the gate too, which is nice because I'm used to working with devs where they send me something and it's like, oh yeah, this is broken, this doesn't work. And I don't really run into that with you.”
Garett GrahamFinance Director, Crypto GTM Firm, GTM
“You are on top of your game. Probably some of the best automation engineers I've ever worked with.”
Maria VRevOps, Copywriting Agency, ShadowPen
“As a fast growing E-com brand we were struggling to keep up with inventory management across multiple suppliers. FreshStack helped us streamline our operations, 10x our efficiency.”
Brad VCTO, E-Commerce, ShroomsWay
“You've gone above and beyond on everything you ship and it all pretty much works right out the gate too, which is nice because I'm used to working with devs where they send me something and it's like, oh yeah, this is broken, this doesn't work. And I don't really run into that with you.”
Garett GrahamFinance Director, Crypto GTM Firm, GTM
“You are on top of your game. Probably some of the best automation engineers I've ever worked with.”
Maria VRevOps, Copywriting Agency, ShadowPen
“As a fast growing E-com brand we were struggling to keep up with inventory management across multiple suppliers. FreshStack helped us streamline our operations, 10x our efficiency.”
Brad VCTO, E-Commerce, ShroomsWay

“FreshStack been a huge unlock and a great resource for us. Highly recommend.”
Thomas GlasgowCEO, Marketing Agency, R3ACH
“FreshStack operated like an extension of our team: highly responsive, accountable, and solution-driven. The impact on operational efficiency and revenue outcomes was both immediate and measurable.”
Rakesh PanchalFounder, Accounting Firm, Structure
“FreshStack been a huge unlock and a great resource for us. Highly recommend.”
Thomas GlasgowCEO, Marketing Agency, R3ACH
“FreshStack operated like an extension of our team: highly responsive, accountable, and solution-driven. The impact on operational efficiency and revenue outcomes was both immediate and measurable.”
Rakesh PanchalFounder, Accounting Firm, Structure

“FreshStack operates at a level most automation teams can't touch. They're in the top 1% that know how to drive results in both complex and simple builds.”
Sean ConerlyAgency Owner
“FreshStack quickly understood the gaps in how we worked and restructured our approach using automated systems which has now become a major value-add to our pre-sales process.”
Toby LawalFounder, Design Firm, Celestia
“FreshStack operates at a level most automation teams can't touch. They're in the top 1% that know how to drive results in both complex and simple builds.”
Sean ConerlyAgency Owner
“FreshStack quickly understood the gaps in how we worked and restructured our approach using automated systems which has now become a major value-add to our pre-sales process.”
Toby LawalFounder, Design Firm, Celestia

//Process

How we work.

Every engagement follows the same four steps. No surprises, no open-ended timelines.
You know what happens next at every stage.

01

Audit

We map where your operations are breaking down. Time lost, errors made, handoffs failing. We find the leverage points before we build anything.

03

Build

We build, test, and deploy. Every automation is documented so your team understands what runs and why.

02

Design

We turn the findings into a system architecture. What gets automated, in what order, connected to which tools. You approve before we build.

04

Maintain

We don't hand over and disappear. We monitor, fix, and improve the system as your business changes. This is where the retainer begins.

01

Audit

We map where your operations are breaking down. Time lost, errors made, handoffs failing. We find the leverage points before we build anything.

02

Design

We turn the findings into a system architecture. What gets automated, in what order, connected to which tools. You approve before we build.

03

Build

We build, test, and deploy. Every automation is documented so your team understands what runs and why.

04

Maintain

We don't hand over and disappear. We monitor, fix, and improve the system as your business changes. This is where the retainer begins.

Every engagement starts with a fixed setup fee. Every system we build is covered by a monthly retainer. No open-ended billing. No surprises.

//Who we are

You get the founders, every time.

Based in the UAE, one of the fastest-moving regions in the world for technology adoption, our clients operate in an environment that expects speed, scale, and modern infrastructure.

Baptiste

Baptiste spent over a decade inside some of the world's largest agencies, delivering work for brands like Shell, Ferrari, and Adidas. He's seen first-hand how operational infrastructure determines whether a growing business scales cleanly or collapses under its own weight. Before FreshStack, he built and exited two AI-powered businesses. Proof the systems work. Now he builds them for others.

Lara

Lara spent five years selling operational technology infrastructure to enterprise businesses at a FTSE 250 company in the UK. She knows what it takes for organisations to run without chaos, and what it costs when they don't. She now builds those same systems for growing service businesses that want enterprise-grade operations without the enterprise price tag.

//Certified inn8n·Make (Advanced)·Claude AI

// Book a Call

No pitch. No fluff.

Book a free 30-minute audit. We’ll identify where your operations are holding the business back and tell you exactly where to leverage automations.

What to expect

30 minutes.

No preparation needed from you.

You'll leave knowing what to fix first.

Prefer email? hello@freshstack.ai . We reply within one business day.

Not sure yet? Take our free audit first

Book a Call

Loading scheduler

The booking widget is warming up while you scroll so it is ready as you reach this section.

We build the systems
You keep the leverage.